Before you list prices, you need to decide on the licensing model(s) you'll offer. Common models include:

• Royalty-Free (RF): A one-time fee grants the buyer broad, perpetual use of the image across various mediums and projects. This is popular for its flexibility and affordability
• Rights-Managed (RM): Pricing is determined by specific usage parameters (e.g., duration, geographic region, media type, print run, exclusivity). This model offers more control and can lead to higher per-image revenue for unique or high-demand images.
• Editorial Use Only: Images that feature recognizable people or brands may be restricted to non-commercial use (news articles, blogs). These typically cannot be used for advertising.
• Creative Commons (CC): Offers various licenses that allow free use of images, often with specific conditions like attribution or non-commercial use. Less about direct payment, more about broad dissemination
• Subscription Models: Common on large stock photo sites, where users pay a recurring fee for a certain number of downloads per month or year.
• Individual Sales/Prints: For photographers selling physical prints or digital files for personal use (e.g., wall art).

Consider these elements when setting your prices:

• License Type: As above, RM is typically more expensive than RF.
• Resolution/Size: Higher resolution images (larger files) command higher prices.
• Commercial vs. Editorial: Commercial use (advertising, marketing) is generally more expensive than editorial use.
• Print Run/Circulation: For RM licenses, higher print runs or wider distribution increase the price.
• Media Type: Web, print, broadcast, social media, merchandise, etc., can all have different rates.
• Exclusivity: If the buyer wants exclusive rights to use the image (meaning no one else can license it), the price will be significantly higher.
• Image Quality & Uniqueness: High-quality, professionally shot, and unique images will fetch higher prices. Niche content can also command more.
• Subject Matter: Some subjects are in higher demand or are harder to capture, justifying a higher price.
• Market Research: Look at what competitors or similar photographers/agencies are charging for comparable images.
• Your Costs & Profit Margin: Account for your time, equipment, editing, and desired profit.

For Individual Image Sales / Photo Galleries:

• Directly on Image Pages: For each image, have clear pricing options listed (e.g., "Digital Download - Small: $X, Medium: $Y, Large: $Z").
• Price Lists: If you offer many options (different sizes, print types, licenses), create a dedicated "Price List" page or section. Link to it clearly from individual image pages or your main navigation.
• Print and Product Options: If you sell physical prints, framed art, canvases, etc., list these options with their respective prices. Consider offering packages.
• Digital Downloads: Clearly state the resolution and permitted uses for each digital download tier.
• Licensing Terms Link: Crucially, for each image or pricing option, include a clear link to your full licensing terms and conditions. This protects you legally and informs the buyer.